SIX (6) STEPS TO MARKETING YOUR BUSINESS

  researching opportunities, identifying your target market, developing a unique proposition, and choosing your channels are all important steps in marketing your business. In the following ways:-

Step 1:-

conduct market research:-

market research is the key part of developing your marketing strategy. it is about collecting information that provide an insight into your customer thinking, buying patterns, and location.

Step 2:-

profile your target markets:-

trying to promote your product or service to every one can be costly and ineffective.

grouping or segmenting your potential customer based on certain characteristics will help to focus your marketing efforts.

Step 3:- 

identify your unique selling proposition:-

a USP is the unique reason your customer buy from you and not your competitors- it's what make your business stand out from the crowd.

commonly this reflects your special knowledge or skills.

Step 4:-

develop your business brand:-

every business, regardless of size, like to need a brand. a brand is more than logo , color, or tagline.

Step 5:-

choose your marketing avenues:-

while there are many available, consider your target audience when you are determining which to use:-

1. a business website:-
2. social media:-
3. blogging:-
4. brochures & flyers:-
5. networking events:-
6. print ads:-
7. cold calling:-
8. word of mouth:-
9. letter drop:-

Step 6:-

set your goals and budget:-

your marketing budget need to include element such as:-

1. website development and maintenance:-
2. search engine optimisation:-
3. design of branding:-
4. printing of promotional material:-