how does Google ads works?
Google ads focused around keywords, the words that the people are most likely to use when searching for their product.
when ad creates a Google ads research campaign, they create ad with a special offer and choose a list of key word to target that are relevant to the offer.
how does Google ads account word?
- create on" create account only".
- pick on campaign type.
- set up the campaign.
- set up your ad schedule.
- specify your location and language.
- calculate your daily budget.
- choose your bid strategy.
- add your keywords.
- create your ad.
- add on your ad assets.
- device targeting and extra
- landing page creation.
- set your ad live.
it operates on a bidding system where ad compete for ad placement based on factor like the bid , ad relevance, and quality.
- targeting and bidding:-
- the auction process:-
- ad formates:-
- search ad:-
- display ad:-
- shopping ads:-
- you tube ads:-
5. campaign management:-
if , when someone searches for Google ad are bidding on keyboard relevance to the query, Google will enters all keywords into the auction that it deems relevant - one (1) per account.
it will first give each keyword a quality score from 1-10 , based on it relevance to the query or other factor.

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